Bryan Darr is the Executive Vice-President of Emerging Technologies with Ookla, the company behind Speedtest.
Bryan has spent most of his professional life in the wireless industry, beginning his career in cellular as a sales representative for Cellular One of Memphis in 1985. After discovering his customers were having difficulty traveling with their phones, he founded Mosaik in 1988 (originally branded as American Roamer) and began developing consumer roaming guides. Soon, the company was researching and designing many of the operators’ coverage maps enabling them to market the full reach of their networks. As the industry evolved, he leveraged technology to drive innovation helping clients visualize data to make better business decisions and communicate their marketing messages.
In June of last year, Mosaik was acquired by Ookla where the vast network performance data available to Speedtest clients is now combining with the mapping and coverage expertise of Mosaik. Bryan is currently focused on business development, introducing these combined capabilities to the infrastructure sector and municipalities wrestling with network densification, preparations for 5G deployment and the promise IoT will bring to make cities and enterprises smarter.
Bryan was born and raised in Chattanooga, Tennessee, and moved to Memphis in 1980 to attend Rhodes College where he majored in International Studies. Bryan has served on many industry committees during his career. He currently serves on the Wireless Industry Association’s Innovation and Technology Council and CTIA’s Smart Cities Business & Technology Working Group.