Sr. Director, Connected Services
Audi of America
Anupam Malhotra (pom) is Sr. Director, Connected Services at Audi of America. He is responsible for the business and operational growth of Audi’s connected services offerings and the development of the company’s digitalization and data portfolio for connected cars. Pom has built Audi’s leadership in the connected vehicle space with the introduction of several technology-forward industry-firsts in Infotainment, Telematics, V2X, and EV services that elevate the experience customers expect from a premium brand. He also leads the development of innovative revenue models leveraging Audi’s connected car strengths and plays a key role in guiding the strategic direction of the company towards automated vehicles. Pom joined Audi in 2010 from General Motors where he was the head of location based services for the company’s OnStar brand and helped expand the company into global markets. In his more than 25 years in the automotive industry, Pom has focused his efforts at the intersection of business and technology and continues to work on realizing Audi’s vision of the future of mobility.